Circle Prospecting Scripts: 7 Word-for-Word Scripts for Real Estate Agents

Hi, is this [Name]? This is [Your name] with [Brokerage]. I’ll be quick: I just listed the home at [Address], right around the corner from you.

We’re having an open house on [Day] from [Time], and I wanted to invite the neighbors first.

Also, neighbors usually know who wants to live on their street better than anyone. Do you know anyone — a friend, family member, coworker — who’s been looking to move into the neighborhood?

[If no] No problem. Out of curiosity, have you thought about when you might make a move yourself?

Hi [Name], this is [Your name] with [Brokerage]. I’m calling a few neighbors on [Street] before anyone else hears about it: the home at [Address] is about to come on the market.

Before it goes public, I like to give the neighbors a first look in case they know someone who’d love to live here.

Is there anyone you’d want me to reach out to? And are you planning to stay in the neighborhood for a while?

Hi [Name], it’s [Your name] with [Brokerage]. Quick neighborhood update: the home at [Address] went under contract in [X] days, with [X] offers.

We had more buyers than homes, so a few of them are still looking in this area.

If you’ve ever thought about selling, now is a strong time. Would it be helpful if I put together what your home might sell for in today’s market?

Hi [Name], this is [Your name] with [Brokerage]. I just closed on the home at [Address], near you, and I’m letting the neighbors know because it affects your home’s value too.

It sold for [Price / “above asking”] in [X] days.

Most owners I talk to like to know what that means for their own place. Would you like a quick estimate of what your home could sell for now? There’s no obligation.

Hi [Name], [Your name] with [Brokerage]. I’m hosting an open house this [Day] at [Address], just down the street, and I’m personally inviting the neighbors.

Come by, see how it’s been updated, and grab a copy of the latest sales on our street.

And if you know anyone thinking of moving here, bring them along. Can I count on seeing you?

Hi [Name], this is [Your name] with [Brokerage]. You may have noticed the home at [Address] came off the market without selling.

I track this neighborhood closely, and I’m happy to share what I think happened and what homes on your street are actually selling for.

Is that something you’d find useful? Have you thought about what your own home might be worth?

Hi [Name], this is [Your name] with [Brokerage]. I’m calling about the home at [Address] near you, which just [listed / sold for (Price)].

I have a quick neighborhood update I think you’ll want. Call or text me at [Number]. Again, [Your name], [Number]. Have a great day.

Totally understand, most of your neighbors aren’t either. I’m just keeping everyone on the street up to date. Would you like me to send you the sales on your street when they happen?

Fair question. I use a property data service that matches public records for homes near my listings. If you’d rather I didn’t call, I’ll take you off my list right now.

That’s great, you should stick with them. I’m only calling about the activity on your street. If you ever want a second opinion on value, I’m around.

Happy to tell you properly. The sale at [Address] is a good guide, but your home is different. Can I ask a couple of questions about updates, and send you a real number by tomorrow?