1,235
Homeowners called
128
Conversations
19
Leads delivered
$32.50
Cost per lead
The listing
A new $850K build in Wesley Chapel, FL
- Address
- 33734 Landsman Loop, Wesley Chapel, FL 33543
- List price
- $850,000
- Beds / baths
- 5 bd · 5 ba
- Built
- 2024
- Community
- River Landing
- Listed
- August 20, 2026
The ring
Jeff picked a half-mile ring around the listing
Jeff chose half a mile. His campaign covered the 1,235 homeowners in that ring with a phone number on file.
The timeline
From listing to first leads in five days
- Thu, Aug 20
Listing goes live on the MLS
- Sun, Aug 23
Jeff orders a half-mile Just Listed campaign
- Mon, Aug 24
“Campaign started” email lands in his inbox
- Tue, Aug 25
1,235 dials on day one and 8 leads in his portal
- Aug 28 – Sep 16
Follow-up passes bring in 11 more leads
The results
1,235 homeowners became 19 leads
1,235
Homeowners in the campaign
4,940
Calls planned · up to 4 per homeowner
128
Calls connected
19
Leads delivered
9 seller leads: Homeowners open to selling now or later, with a timeline and callback window.
10 nurture contacts: Not selling yet, but asked for Jeff’s market updates by text or email.
19 leads ÷ 1,235 homeowners = 1.54% · 19 leads ÷ 128 connected calls = 14.8%
The cost
$617.50 for the campaign. $32.50 per lead.
$0.50
Per homeowner
1,235
Homeowners called
$617.50
Campaign cost
| What Jeff got | The math | Cost each |
|---|---|---|
| Per lead (all 19) | $617.50 ÷ 19 | $32.50 |
| Per seller lead (9) | $617.50 ÷ 9 | $68.61 |
| Per connected conversation (128) | $617.50 ÷ 128 | $4.82 |
Priced per homeowner. Every call is included, with no charge per dial or per lead.
The brand value
128 Wesley Chapel neighbors heard Jeff’s name as their local expert
128
Live conversations introducing Jeff as the agent who just listed on their block
2h 07m
Of talk time with homeowners about their market and Jeff’s listing
10
Homeowners not selling yet who asked for Jeff’s market updates
The 19 leads are the measurable return. The rest is reputation: one $850K listing in River Landing, and the neighborhood now knows who sold it.
What a lead looks like
Seller leads from Jeff’s campaign
| Street | Temperature | What the caller logged |
|---|---|---|
| Common Fig Run | Warm | 3 bd, 2 ba, 2,238 sq ft · call back in 2 months |
| Caribe Ct | Warm | Call back in 6 months |
| Longliner Loop | Nurture | Verified email · call back next week, evening |
| Hallier Cove | Nurture | 3 bd, 3 ba, 1,355 sq ft · call when an offer comes in |
| Landsman Loop | Cold | Same street as the listing · $750K–$1M range · prefers email |
| High Tides Way | Nurture | Would consider a good offer in the future · prefers text |
Homeowner names, numbers and house numbers are hidden here; Jeff sees them in full in his portal.
The client portal
Every lead, ready to work
The client portal
Every campaign in one place
